VISA - Fifa women's World Cup
When it comes to falling in love with women's football, one moment can change the game.
This campaign won Saatchi the pitch for Visa's FWWC sponsorship, and is currently being rolled out in 32 countries.
We kicked off with this launch film, directed by Mollie Mills.
Reactive ads ran on the lead up and in response to games in the tournament.
+ MORE TO COME