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holiday inn express - WE KNOW WHAT MATTERS

Holiday Inn Express is under no illusions about why its guests choose to stay there.

You're not going to Holiday Inn Express Slough, you're going to Grandad's.

Directed by the very tall, Steve Reeves.

It caused quite a storm in the Slough Express, but we're most proud that it was tweeted about by the King of Slough himself.

And we worked with the brilliant Julia Davis, Amelia Bullmore, Mark Heap and Julian Barratt to create these radio ads as part of the campaign, with Ralf Little as the voiceover.

We created this campaign right down to the door hangers,

but no one is interested in door hangers.